Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway

“We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway.  We have started marketing to agencies that we are one of the Big Four.”

Gina Stratford, YESCO, on Boosting Sales Tactics

“One thing we ask all of our clients… what are you trying to achieve and how will you measure it.”

On approaching a prospective new digital market – “Sometimes we will take an existing digital that is 6-7 years old . We know will need to be replaced in the next 2-3 years, and we will take it to a test market… where we are not quite sure if we want to make a full investment…. So we will use our own inventory to test the market.”

Richard Molinaro and Todd Turner – Up To Something

“You absolutely can make an impact on this industry and for your clients. It’s time you get recognized for it.​”

“The IBO is bringing back their creative awards rebranded as  the Indie Impact Awards”

“We think small is a good thing… you are more nimble, you are more flexible…you are way easier to work with….

“This is what people are seeing on the streets…it’s not good… if you think you can’t do better than this, you are just dead f—ing wrong.”

Marcie Kretzmer, Lockridge Outdoor –

“Tenacity is what separates those who dream versus those who achieve.”

Janea McDonald, Edge Consulting, LLC

Emotional Intelligence is:

• • One of the strongest predictors of performance in the workplace
  • 90% of top performing companies have employees that have this trait
  •  Leaders tend to be much better at employee engagement, decision-making and coaching
  • People who have this make an average of over $29K more per year than individuals who don’t

“The Platinum Rule – Treat other people the way they would want to be treated.”

Insider’s Note: Janea also discussed empathy as a key trait of the Platinum Rule and referenced a video called “It’s not about the nail”, and suggested everyone look it up.  Insider decided to do that for you and all the others who were not here for a terrific first day.

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