Here are four things about Lamar which SignValue discovered after reading Lamar Advertising’s 125 page 2025 10k. Digital Leads the way. Lamar’s digital revenues and logo revenues increased 7% in 2025 although digital revenues made a much larger contribution to Lamar’s total revenue gain. Static billboard revenues grew 1% and […]
We get frequent requests from readers for contractor and installation referrals. Here’s a list of out of home contractors. It includes everything from sign fabrication and repair, vinyl install, vegetation, electrical, foundations and painting. We’ve sorted the list by state and have put the contractors who are active in every […]
February 24, 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. […]
Lamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH WASHINGTON, D.C. — February 24, 2026 — The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking […]
Company: Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 138 faces in Ohio. The company was founded by Richard Kennedy in in 2013. Billboard Insider talked with Kennedy. Richard, how did you get […]
University of Houston political science professor Brandon Rottinghaus and Texas Lawyer David Coale had a discussion on legal billboard advertising on the Texperts Podcast. Some of the highlights. Legal advertising in Texas Texas lawyer advertising is governed by rule 7 of the Texas disciplinary rules of professional conduct enforced by […]
February 23, 2026 Miami, FL – February 23, 2026 Ballyhoo Media, the nation’s largest waterway media company, is proud to announce a new nationwide partnership with Hornblower Group, a global leader in experiences and transportation, operating hundreds of ferries, water taxis, and private charter vessels across the United States. The […]
by David Strnad, Chief Product Officer, OOH, Ipsos Out-of-Home (OOH) is having a measurement moment, and frankly, it’s overdue. As advertisers rightfully demand the same accountability from OOH that they get from other channels, the market is flooded with aggressive narratives suggesting that more data points, specifically from sensors and […]
Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: New Jersey Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates one two-sided digital structure (20 X 50) in Madison New Jersey. The Company has developed and sold over 40 other locations in New Jersey. David […]
“We ended 2025 with encouraging sales momentum,” was how Lamar Advertising CEO Sean Reilly lead off the company’s 4Q 2025 earnings call. Here are the results of Lamar Advertising’s 4th quarter 2025 earnings releaase and earnings call, sponsored and analyzed by SignValue. Net revenues increased by 2.8% to $596 million. […]
