New York, NY (Oct. 9, 2025) – GroundTruth, the ad platform trusted by brands and agencies to turn real-world behavior into real business results, today announced the launch of its Digital Out-of-Home (DOOH) solution. Powered by a robust integration with Place Exchange, the leading independent supply-side platform (SSP) for programmatic […]
Month: October 2025
Company of the Day: Dynamic Outdoor Media
Company: Dynamic Outdoor Media Markets: Texas Address: 419 Main St., Suite 16, Lubbock, TX 79424 Email: tyjones@dynamicoutdoormedia.com Phone: 876-670-6060 Dynamic outdoor media operates a billboard plant with 256 total faces including 20 digital faces in Texas. Dynamic is a sister company to Choice Outdoor which is located in Waco Texas. […]
Day One Highlights of the IBO Fall Conference
A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard. […]
Stopping Out of Home Check Fraud
Billboard Insider is running a series series on financial scams and your out of home company. Today we’ll talk about the most common form of financial fraud. Check Stealing Billboard Insider recently sat in on a seminar where fraud investigator Frank McKenna said this:”Putting checks in the mail is a […]
Screenverse Acquires Perpetual Media
New York, NY-October 9, 2025 – Today, Screenverse announced the acquisition of key technology assets from Perpetual Media, strengthening its ability to unlock scaled video monetization for digital out-of-home (DOOH) networks. The move reinforces Screenverse’s commitment to advancing video-first solutions and enabling enterprise partners to maximize the value of their […]
Company of the Day – Circuit
Company: Circuit Primary Office: 1129 Clare Ave, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an electric, micro-transit solution. Circuit uses fleets of cars that fulfill the first/last-mile gap that’s […]
Steve Passwaiter on Out of Home and Political Advertising
Billboard Insider talked with Steve Passwaiter about political advertising and out of home. Steve is a Senior Advisor to BIA and the President of Silver Oak Political which provides political advertising intelligence. You can contact Steve at steve@silveroakpolitical.com. How did you get involved with advertising? In the past, I worked for Kantar […]
The IBO Conference in Three Words – Hole in One!
Officially the IBO conference starts this morning, but yesterday was an exciting day. Tuesday meant the IBO Golf outing at Heritage Golf Links and besides everyone having lots of fun, one group brought their best game. Joni, Lafe, Katie and Chaz won the tournament shooting 58 as a team. To […]
Marc Jacobs CMO talks fashion, luxury and OOH at DPAA Oct 14 DPAA Summit
At DPAA’s Global Summit, where Digital Meets the Real World, participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs. Patrick has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand among other senior positions. With her 30+ years of global […]
Company of the Day: Dusty’s Outdoor Media
Company: Dusty’s Outdoor Media Market(s): Illinois Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s Outdoor Media operates a billboard plant with over 358 faces in Illinois. The company sold 200 faces in Tennessee and Indiana to Trailhead Media in 2021. Dusty’s is a member of the OAAI and an […]