NEW YORK, July 10, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by […]
Company: Bullfrog Outdoor Markets: Michigan, Indiana Headquarters: 220 Club Course Drive, Fort Wayne, IN. 46814 Email: charliebullfrog@comcast.net Phone: 260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne. the plant includes three digital units. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]
Two events have put out of home employees in play. First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go. Second, OUTFRONT is laying off 120 employees 6% of its workforce. The […]
By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]
WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
Five-year Collaboration between Clear Channel Outdoor and Kantar Sheds New Light on OOH for its Additive Nature and Proves it’s a Vital Medium for Filling Gaps Other Media Channels Cannot Address NEW YORK, July 8, 2025 /PRNewswire/ — The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising […]
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]
Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
Chicago, IL – July 8, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced a major electrification initiative for Chicago’s Divvy bike share network in partnership with Lyft, the operator of Divvy Bike Share in Chicago. The project will bring power infrastructure to more than 100 Divvy […]
