Multi-display digital billboard brings a unique perspective to passersby BROOKINGS, S.D. – July 21, 2025 – A new multi-display digital billboard for The Now and Orange Barrel Media (OBM) has been activated at the busiest intersection on Sunset Boulevard in West Hollywood, California, manufactured and installed by Daktronics (NASDAQ-DAKT) of […]
Month: July 2025
Company of the Day – Carolina Outdoor Advertising
Company: Carolina Outdoor Advertising Headquarters: 2917 W. Palmetto St., Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina. Both structures are 10’x21′. To receive a free morning newsletter with each day’s Billboard insider articles […]
A Payment for Relocation Doesn’t Prevent You From Seeking Just Compensation.
Relocation expenses are one thing and just compensation is another. That’s the lesson of Lamar vs Country Side Restaurant, Inc. Here are the facts. Country Side Restaurants, Inc. (“Country Side”) owned a 76,000 square foot parcel of land. It leased a portion of the land to Lamar to construct […]
Using humor in legal ads
Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a Remote Legal staff Instagram Reel which rates humorous legal billboards. Billboard Insider’s take: Humor is good. Clever is good. We’re not sure that flirting with obscenity is the best way to stand out. […]
Company of the Day: Captivate Elevator Media
Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: info@captivate.com Markets: North America. Captivate Elevator Outdoor was founded in 1997 and has 22,000 digital screens placed in elevators and lobbies in Class A office towers and multi-family buildings across the US and Canada. […]
Billboard Insider Classifieds July 19, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Vender Spotlight – Skydragon Designs
Skydragon Designs is a recent advertiser on Billboard Insider and we reached out to CEO Leslie Morris to learn more about the company. Leslie, when and why did you start Skydragon Designs? I began my design career in 1991, initially working as a freelance graphic designer. During that time, […]
Digital Signage at the Point of Care: A High-Impact, Measurable Model for Out of Home
By Mark Boidman, Solomon Partners, Media Group Head Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]
Vistar Media Launches Programmatic Guaranteed
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns […]
Company of the Day: Cape May Indoor
Company: Cape May Digital Markets: New Jersey Address: 209 Learning Avenue, North Cape May, NJ Email: info@cmdigitalads.com Phone: 267 810-9631 Cape May Digital began with a simple yet powerful idea: to harness the potential of indoor digital billboards and help local businesses reach their full potential. With a focus on […]