Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant including 44 digital faces. Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]
Month: July 2025
Fetii and Streetmetrics Partner for Rideshare Van Advertising
Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]
JCDecaux Wins the Exclusive Advertising Concession for Brussels Airport
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its subsidiary JCDecaux Belgium has been awarded the exclusive advertising concession for Brussels Airport, following a competitive tender. The airport is located close to the Belgian capital, which is home to several key European Union institutions […]
Company of the Day – Civic Digital Displays
Company: Civic Digital Displays Headquarters: 1200 E Washington St, East Peoria, Illinois 61611 Market: Central Illinois Phone: (309) 324-0588 Civic Digital Displays (CDD) was founded in 2023 by lifelong Central Illinois residents to be a partner for businesses to connect with the communities they serve. Their mission is for advertising […]
Billboard Leases and Data Collection Devices.
After reading 4 Questions to Ask Before You Put a Data Collection Device on Your Billboards, a Billboard Insider reader writes about the importance of knowing your counterparty: 2-3 groups have approached me about installing devices on our structures, particularly our static interstate unit…I’ve never been able to get comfortable […]
Place Exchange Programmatic OOH Trends Report is Here!
The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of […]
Communication With Off-Site Contract Employees
How Positive Communication Builds Stronger Relationships with Off-Site Contract Pilots For off-site employees, clear and respectful communication is essential for both operational success and building strong, lasting partnerships. Our pilots at SignBird bring a high level of skill, autonomy, and adaptability to their work, often managing shifting conditions such as […]
Company of the Day: Chehalis Tribe
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The electric […]
4 Questions to Ask Before You Put a Data Collection Device on Your Billboards
Billboard Insider is aware for several groups which have been asking to put data devices on billboards. We’ve written before about Genlogs.io, which has a successful track record renting space on billboards to install sensors which measure the real time movement of trucks. Here are four questions you should ask […]
MRC Issues Draft of Phase Two of Out of Home Standards
The MRC has issued draft guidelines for our of home measurement. See press release below. Billboard Insider asked IBOUSA General Partner Chris Cowlbeck what this means for independent out of home companies and he said this: “The MRC team has engaged tirelessly for over a half decade to get the […]