Let’s unpack the OAAA 1Q 2025 revenue release. Two observations. Transit and street furniture are recovering from covid woes US out of home revenues grew 2% during the first quarter of 2025. Street furniture lead the way with an 8.8% increase, followed by transit up 3.9% and billboards up 1.6%. […]
Month: June 2025
Adams Supports Shalom Center
Madison, WI – Adams Outdoor Advertising hosted a live billboard installation on Thursday, May 22 at Roosevelt Road and 26th Ave. in Kenosha, WI to celebrate the launch of Shalom Center Interfaith Network of Kenosha County’s new awareness billboard campaign. Established in 1982, the Shalom Center is a lifeline for […]
Company of the Day: BigBoard
Company: BigBoard Markets: Alabama Address: 7 Bayview St. S., Fairhope, AL 36532 Phone: 404-916-5646 Email: bigboard@yahoo.com BigBoard operates a billboard plant with eight total faces, including two digital faces in Alabama. Billboard Insider talked with Fred Wilson who founded the company in 2009. Prior to starting BigBoards Fred was the […]
Tom Giesken on Building Signs
Billboard Insider is running a series featuring Tom Giesken who just retired after a 35 year career in out of home (including 25 years running his own company). Last week Tom talked about winning a permit dispute. Today he talks about building signs. Getting started building signs. I’m a good […]
Debt Costs Down Slightly at Public OOH Companies
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 1Q 2025 report which caught our eye. Financing costs declined by 40 basis points at Lamar and by 10 basis points at Clear Channel Outdoor during the first quarter […]
Jeremy Male to Assist Talon
New York – June 4th 2025, 9am ET – Talon, the leading independent global Out of Home (OOH) agency, today announced that it has appointed Male Media LLC, the advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive Talon’s continued expansion and […]
Branded Cities Adds American Dream
New York, NY – June XX, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey […]
Company of the Day – Berlin Sign Company
Company: Berlin Sign Company Headquarters: 240 Bahama Street Venice, FL 34285 Market: South-West and South-Central Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube bending […]
US Out of Home Revenues Up 2% in 1Q 2025
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
Wildstone and HYGH Expand Digital Network in Germany
Berlin, 3rd June, 2025: HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards. Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were […]