Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
Montclair, NJ – June 10, 2025 – Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network. Pearl Media, an out-of-home media company specializing in curated premium assets, is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed […]
New York City just got a whole lot more dimensional – Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center. The new campaign marks the debut of immersive, DeepScreen™ 3D creative on the media network […]
Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones in 2006. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures […]
GreenSigns divests digital and static billboards in Chicago; CEO Joseph Mancino to Lead Continued Growth of Sustainable Media Brand Chicago, IL – June 5, 2025 – GreenSigns, Chicago’s first and only fully sustainable out-of-home (OOH) advertising company, announced today the sale of select billboard assets. The transaction includes a portion […]
I received a deposition transcript from a court reporter that we had not used before. Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of […]
“The pace of consolidation is accelerating fast ” World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries – a record number – in his keynote address at the WOO Annual Congress in Mexico City. Goddard also drew from WOO’s soon to be released Worldwide […]
Company: Birdhouse Outdoor Markets: Pennsylvania Email: hello@birdhouseoutdoor.com Phone: 570-309-3012 Birdhouse Outdoor operate a billboard plant with 55 faces, including 3 digital faces in the following Pennsylvania communities: Blakely Factoryville Peckville Scranton The company has founded in 2018. Ryan Adcroft is one of the firm’s managing partners. To receive a […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Yesterday New South Outdoor announced the sale of 39 digital faces and 117 static faces to Mashburn Outdoor. Billboard Insider talked with New South’s founder and CEO Neil Bell. Tell us about the sale? I have been building these signs I think since since COVID. I started in March of 2020. […]
