Month: June 2025

Company of the Day: Milestone Outdoor

 Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. How did you get involved with the out of home advertising business? Elementary School: Pottery […]

Are annual Out of Home permit fees legal?

A Billboard Insider reader writes: We have to renew our permit fees for our existing boards every 2 years. If we do not pay the fee every couple of years then the state will revoke our right to put ads on the boards. Is this not also a tax on […]

Ad Council Running Heatstroke Prevention Ads

The Ad Council is running a Heatstroke Prevention PSA campaign. The campaign synopsis and images are included below. All the images have clickable URLs that lead to the free Ad Council campaign ordering page.  This campaign was also endorsed by the OAAA and is featured on their PSA page as […]

Branded Cities to Manage Aria Digital Billboard

New York, NY– June 18, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of […]

Andy Goodman on Visibility and Rent Resets

Last week out of home leasing and development expert Andy Goodman talked about issues which arise when a billboard is on a multiple tenant property.  Today he talks about visibility and rent resets Visibility and Rent Resets When you sign a lease and do business with a property owner, you’re […]

Legal & Permitting News Updates

There were a number of OOH companies in the news this week. San Jose city leaders on Tuesday are set to take the next step in making downtown digital billboards a reality. The City Council is expected to formally adopt a plan to install five new digital billboards at some of […]

Company of the Day: Blanning Company

Company:  Blanning Outdoor Advertising Markets: Tennessee, Mississippi, Alabama Email:ken@blanningco.com Phone: 615-619-2111 Blanning Company operates a billboard plant with 222 billboard faces including 6 digital units across high-traffic corridors in Tennessee, Alabama, and Mississippi.  Billboard Insider talked with Keith Blanning Howell, the company’s founder. What’s new since we talked last? Blanning […]

Adams Outdoor Expands Mid-Atlantic Presence with Acquisition of Chesapeake Outdoor

Norfolk, VA — June 16, 2025 — Adams Outdoor Advertising today announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) media company serving the Eastern Shore of Virginia and Maryland. This marks Adams’ seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia […]

New Data Reveals OOH Posts Lowest CPM and Highest Ad Recall in 2025

OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison.  The data show out of home advertising has the highest recall of any media…   And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]