Month: June 2025

Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:  310 Broad Street Selma, AL 36701 Markets: 10 Counties in Central Alabama Phone: 205-319-1099 Email:  dunkin@blackbeltoutdoor.com Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into over […]

Out of Home Account Executive Metrics

A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE.  How is the ratio of faces to AE an indicator? Is it revenue per AE?  That got me thinking if there was an industry rule […]

Vector Names Sheri Ham EVP National Sales

New York, NY – June 23, 2025 – Vector Media is proud to announce the appointment of Sheri Ham as Executive Vice President of National Sales. Sheri brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: bMedia

Company: bMedia Markets: Puerto Rico Phone: 787-593-0960 Email: Hector.horta@bMediagroup.com, Juan.casillas@bmediagroup.com BMedia is the largest out of home provider in Puerto Rico.  bMedia is run by Juanchi Casillas and Hector Horta and financially backed by Seaport Capital.  Seaport made an equity investment in bMedia in August 2014 and assisted bMedia with the Showtime Outdoor acquisition […]

Billboard Insider Classifieds June 21, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Tom Giesken on Getting Bank Financing and Handling Tough Times

Billboard Insider is running a series featuring Tom Giesken who just retired after 30 out of home advertising including 25 years running his own billboard company. Last week Tom talked about building signs. Today he talks about bank financing and managing through tough times. Getting Bank Financing I’ve been fortunate. […]

Multiply Media Group Enters UK with Wildstone Partnership

Billboard Insider’s Take: Keep your eyes on Multiply Media Group.  Billboard Insider spent time with Multiply Media’s management team at the 2024OOH Mediacon.  They are a well capitalized investment group which is looking to expand in out of home in the UK and US.  This won’t be their last deal. […]

OOH Capital Increases Influence with New Partner

Laetitia Lim, current CEO of Quividi, has joined OOH Capital, the global Out of Home consultancy. Laetitia is a seasoned executive and entrepreneur with over 20-years of international leadership experience across the tech, retail, and consumer industries. She has held senior roles in both startups and global corporations, leading large-scale transformations, scaling businesses across […]

Ocean Runs Real Time Sun Exposure Ads

London, UK: Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin.[i] Drawing attention to the dangers of sun damage, Wonderhood […]