ArtPop Street Gallery has announced the return of its annual Upcycled Fashion Show and Fundraiser, scheduled for Saturday, September 6, 2025, at Blume Studios. Now in its fifth year, the event will feature 15 commissioned fashion designers each unveiling bold, one-of-a-kind runway pieces crafted from retired ArtPop billboard vinyls. At the heart of […]
Month: June 2025
Billboards with Bling: How Vining Stone Supply Turns Rock into Romance
By the Up To Something team, Richard Molinaro and Todd Turner In a sandbox crowded with grit and gravel, Vining Stone Supply is carving out a path all its own—by ditching the dirt and dressin’ up with diamonds. Their latest billboard campaign abandons the typical tropes of masonry, landscaping, and […]
Company of the Day – Blue Ox Media
Company: Blue Ox Media Headquarters: 100 South 5th Street – 19th floor, Minneapolis, Minnesota 55402 Market: Greater Minneapolis, MN Phone: (612) 300-8440 Email: ghooker@blueoxmediagroup.com Blue Ox Media was founded in 2016 and operates 4 digital and one static structure. The double-side digitals are 14×48 and the static structure is […]
OUTFRONT to Shed 120 Employees or 6% of Workforce
On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s […]
Geopath’s Hennessy Retires
Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career. Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]
SEPTA Awards Intersection Nine Year Extension on Transit Advertising Partnership
Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new, nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]
Company of the Day: Book Your Billboard
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020. […]
Readers Poll on Out of Home Account Executive Metrics
Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million. We expect that those […]
Tell Us Your Story!
We had an interesting inquiry from an Insider Reader: “Hey Billboard Insider, Here’s a possible story idea for you. Ask industry leaders to recall/provide a couple of war stories about their experiences and how they made it through a crisis. To talk through a crazy/terrible time might provide some useful […]
People are Driving More and Taking More Transit Trips
Good news for roadside and transit billboard plants. People are driving more miles and taking more transit trips. More Road Miles Travelled Here are the results of the FHWA Traffic Volume Trends report for April 2025. Travel on all roads and streets increased by 1.5% for April 2025 as compared […]