Month: May 2025

Day 3 of OOHMediaCon25 in 6 Quotes

Here’s day 3 of OOH Mediacon25 in 6 quotes,   Lamar Advertising CEO Sean Reilly on attorneys and out of home. Attorneys.  They know how to buy us.  They understand where and why they are buying.  They understand.  They stay up there all the time.  They don’t buy a high […]

Male and Levi Honored by OAAA

WASHINGTON D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA) paid tribute to its most influential leaders, visionaries, and rising stars, with the presentation of the biennial OOH Industry Awards. These awards, which were presented last night at the 2025 OAAA OOH Media Conference, are given […]

Media Resources Steve Gallow Inducted into the OAAA Hall of Fame

  Boston, MA – May 7, 2025 – Media Resources and The Out of Home Advertising Association of America (OAAA) proudly announces the induction of Steve Gallow into the prestigious OAAA Hall of Fame, which was announced during the 2025 OAAA OOH Media Conference Media Con25 event held on May […]

OAAA Announces OBIE Winners

Washington, D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, revealed the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, MA. The OBIE Awards have […]

Day Two of the OOHMediaCon25 in 5 Quotes

Actor Charlie Day likes billboards. I still get excited about being on a billboard…I once was in a movie with Ice Cube because I knew I’d be on billboards with Ice Cube all over Hollywood…In America you see a billboard for any profession besides an attorney and you think “they’ve […]

Pass It On Celebrates 25 Years with New Campaign

OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is […]

T‑Mobile Advertising Solutions Unveils New Capabilities on the Heels of Vistar and Blis Acquisitions

BELLEVUE, Wash. — May 6, 2025 — Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced new capabilities that bring advertisers scalable and data-enabled solutions — even across hard-to-reach channels. First, T-Mobile Advertising Solutions (T-Ads) unveiled that its premium first-party data is now available within the Vistar platform, with Blis integration coming soon […]

Announcing AdQuick Copilot: the only comprehensive OOH AI

Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how advertisers plan, execute, […]

Company of the Day: Azalea Outdoor

Company:  Azalea Outdoor Advertising Markets:  Georgia, South Carolina. Headquarters: 699 Broad St, Suite 1100, Augusta, Georgia, 30901 Phone: 706-823-3355 Email: info@azaleaoutdoor.com Azalea Outdoor owns 217 faces in Georgia and South Carolina including 44 digital displays.    The company is owned by the Morris family which originally purchased Naegele Outdoor in […]

Lamar Advertising Acquires Premier Outdoor Media

MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]