Month: April 2025

Rockbridge sells GSTV to MidOcean Partners

DETROIT, April 21, 2025 /PRNewswire/ — Rockbridge Growth Equity (“Rockbridge”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, announced today that it has sold GSTV (or “the Company”) to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network […]

Why Did These Billboard Designs Win?

Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. From Richard and Todd: Each winning billboard […]

Company of the Day – Anchor Billboards

Company: Anchor Billboards Headquarters:  3180 N. Ad Art Rd., Stockton, California 95215 Markets: Central Valley California Phone: (888) 727-2292 Email: peter@anchorbillboards.com Anchor Billboards is the DBA for Digital Sign Network, LLC. Anchor Billboards is a Stockton, CA based company offering a variety of billboard advertising throughout California’s Central Valley. Their inventory […]

Meadow Outdoor on Collecting Problem Accounts

Meadow Outdoor’s Chris Zukin, Cimmie Schultz and Rachel Anderson gave an outstanding talk on credit and collections at last week’s IBO conference.  Last week we ran Cimmie Schultz’s comments on vetting customers.  Today we excerpt comments by Rachel Anderson and Chris Zukin on collecting difficult accounts. Rachel Anderson on Collecting […]

The Case for Consistency and Clarity in Programmatic OOH

By David Burrick, Intersection, Chief Strategy Officer  Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]

Orage Barrel Media Retrofits Charlotte Queen City Location with SNA Displays

CHARLOTTE, NC—Orange Barrel Media (OBM) retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North Carolina. As a leader in unique outdoor media, OBM owns and operates this newly upgraded digital-out-of-home (DOOH) platform. The digital upgrade was part of a major renovation and revitalization project to […]

Company of the Day: Around AV Transit

Company: Around AV Markets:  California Email: info@aroundav.com Phone: 818-370-7222 Around AV provides transit media advertising on a fleet of 77 electric buses which run troutes in: East Lancaster West Lancaster Quartz Hill Antelope Valley LA County The company was founded in 2012 by Ely Sorkin.   To receive a free […]

Billboard Insider Classifieds April 19, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

5 Mistakes When Breaking News of an Increase at Renewal Time

Rate increases: they happen. Let’s face it, they’re part of business. But communicating about them effectively with buyers isn’t always something OOH salespeople are given a lot of guidance on. As a result, they often make mistakes that can alienate, or in extreme cases lose advertisers. Below, a quick summary […]

Lamar Acquires Dyersburg Media Group In Tennessee

  Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]