Month: April 2025

Andy Rebuck Talks Acquisitions

Billboard Insider has run a series of interviews with Andy Rebuck who recently retired after a 40 year career with Lamar Advertising.  See Andy Rebuck talks sales, Andy Rebuck on Billboard Development and Andy Rebuck on Two Sales Wins.   In our final installment, Andy talks about out of home […]

9 in 10 Consumers are Interested in OOH Ads for Restaurants

Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad.  And what do they want to see in the ad?  In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]

Why Did These Billboard Designs Win?

Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. We had previously looked at Pure Rock Studios […]

Bowling Center Television Achieves Major Milestone with its 3,000th Screen Installation

New York, NY – April 23, 2025 – Bowling Center Television (BCTV), a leading digital-out-of-home (DOOH) /Connected TV (CTV) network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, proudly announced it has installed its 3,000th screen. BCTV now […]

Company of the Day: Anderson Outdoor

We featured Anderson Outdoor as company of the day last week but are refeaturing them after talking with Anderson Ouitdoor President Johnny Anderson. Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over […]

Billboard Insider Classifieds April 26, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

DOMedia Growing

DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking performance metrics over the last few years, reinforcing their position as a leader in the industry by continuing to deliver remarkable growth, efficiency, and value, as reflected in recent data. Major Accomplishments: Unique Users: Increased steadily from 16,454 in […]

Rate This Ad by Greg Callaham

  Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

From Billboard to Backseat: Nickelytics, Branded Cities, and Ivee Transform OOH Advertising for DTC Brands

Revolutionary omnichannel campaign achieves “Breakout” status on Google Trends with a 5,000%+ increase in search for Athena Club, Fly By Jing, Wild, ThirdLove, Menē, and Caraway Home. NEW CITY, N.Y., April 24, 2025 (Newswire.com) – Nickelytics, in partnership with Branded Cities and Ivee, has launched a geo-targeted advertising initiative in Times Square and select […]

SignValue’s Brian Shuford on Railroad Licenses

SignValue billboard development advisor Brian Shuford talked about out of home and railroad licenses at the Spring IBO show.  Here’s a summary of his comments.  To learn more about railroad licenses contact  brian@signvalue.com. I work closely with many of you on development projects involving Norfolk Southern property, and the number […]