Month: February 2025

Company of the Day – Woodgreen Advertising

Company: Woodgreen Advertising Headquarters: 57 Main St., South Porcupine, ON CA Market: Eastern Ontario Phone: 705-288-8446 Email: keanan@woodgreenadvertising.ca Woodgreen Advertising in based in Ontario, Canada with 64 static faces providing service both in town and highway advertising opportunities in Timmins and surrounding areas in Eastern Ontario .   To receive […]

The Four Ways to Make Money in Out of Home

On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are four ways to make money in the out of home business. Acquire a poorly managed billboard company and come in and cut costs & properly manage the company. Easement purchases – pay […]

Company of the Day: West Coast Billboards

Note: We are re-featuring West Coast Billboards as our company of the day after a fascinating discussion with Jeremy Jones, the company’s CEO Company: West Coast Billboards Market: California Email: westcoastbillboards@gmail.com Phone: 559-736-1569 West Coast Billboards is a small family owned company which operates on out of home plant with […]

Billboard Insider Classifieds February 8, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Metrics That Don’t Actually Measure Sales Effectiveness

It’s good to set sales goals. They help to motivate us as OOH salespeople to achieve more, and they establish expectations and define success. But in order for them to be effective, the right goals have to be the focus. When we decide to track our strategy in order to measure our […]

A Reader Wishes Sales Comp was Based on Revenues and Collections

A former out of home sales executive had this comment on Kevin Gephart’s How Out of Home Companies Pay Sales Employees. As a former Account Executive and Manager billing collections is the “be all” best way to pay commissions. The down side was that of recent reward. An account executive […]

Out of Home banker Ken Altena says know what you’ve pledged

At Billboard Loans, we get a lot of inquiries for secured loans. Most out of home companies  understand the general concepts of security and collateral but very few understand the details.  Here’s a short lending quiz. Your lender has a security interest in all your assets.True or false. Your lender […]

Alta Fox Files Federal Lawsuit Against Daktronics and CEO

February 05, 2025 03:00 AM Pacific Standard Time DALLAS–(BUSINESS WIRE)–Alta Fox Capital Management, LLC (together with its affiliates, “Alta Fox” or “we”), the largest shareholder of Daktronics, Inc. (NASDAQ: DAKT) (“Daktronics” or the “Company”) based on its beneficial ownership interest on a fully converted basis of 11.7% of the Company’s […]