One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
Increasing operational efficiency with lifetime image quality BROOKINGS, S.D. – Feb. 12, 2025 – Daktronics (NASDAQ-DAKT), a global leader in digital display technology, releases the next generation of digital billboard technology for the out of home (OOH) market. The DB-7000 builds on a legacy of proven reliability and introduces cutting-edge energy-efficient technology […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO with six digital faces. Greg Watkins is the company’s owner. We […]
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of uncertainty across various segments of our economy – the Trump Administration’s announcement of a 25% tariff on all goods from Canada and Mexico. This week, another trade news drop – a 25% tariff on […]
Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing real-time data on the Great Salt Lake’s current water levels, making sure all are aware of the decline in the lake’s water level. As of Monday, the lake was 37.5 percent full and […]
Company: Wingate Outdoor Advertising, Inc. Markets: Arkansas and Missouri Address: 112 East Church St, Berryville, AR 72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri. The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]
Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value. Here are the resuts of our […]
Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, […]
