Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Pivot Media Ventures Markets: New York, California, Florida, Illinois, Texas, Massachusetts, Washington DC + 100 other top markets through our Specialized Transit Fleets. Address: 270 Lafayette St, Suite 410, New York, NY. 10012 Email: Info@PivotOOH.com Phone: (212) 548-6949 Pivot Media Ventures was founded in 2017 by Jesse Kristal, Jordan Perlmutter and Brett […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Wily, seasoned OOH salespeople. Most organizations have them. They’ve been loyal, effective salespeople on your team for years. They’ve been there, done it, got the tee shirt. They’ve set the records and set new metrics for the level of expectation for performance. Despite having years of success, they show up […]
Expect lots of new Lamar digitals and more Lamar acquisition in 2025. Here are the results of Lamar’s 4Q 2024 earnings release and conference call, analyzed by SignValue. Net revenue increased 4.3% to $580 in 4Q 2024. National and local revenues were up 3.5% and programmatic was up 30%. The […]
SAN DIEGO, Feb. 19, 2025 /PRNewswire-PRWeb/ — Wrapify has announced a strategic alliance with a leading rideshare ad platform to expand reach for its data-rich out-of-home (OOH) advertising capabilities. As Wrapify continues to prove itself best in class, one rideshare ad platform is jumping on board to provide Wrapify’s unique […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor. is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
The Trump administration is implementing a 25% tariff on imports from Canada and Mexico and a 10% additional tariff on imports from China. Billboard Insider asked some out of home industry suppliers what they think this means for costs. Jason Mallory, General Manager, Lindmark Steel The price of steel is […]
For over 50 years, Formetco has been a driving force in outdoor advertising and digital scoreboard technology. As a leader in the industry, they provide cutting-edge LED billboards and high-performance scoreboards that help businesses and sports venues captivate their audiences. Whether it’s a roadside digital display or a stadium […]
Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the appointment of Patrick Dolan as Chief Operating Officer. Dolan will lead OAAA’s operations and finances, focusing on driving operational excellence, optimizing […]
