The Salt Lake City Tribune reports that Julia Reagan — the matriarch of a Utah outdoor advertising company Reagan Outdoor is now the subject of a wrongful death lawsuit. Bill Reagan filed the lawsuit in Utah’s 3rd District Court, alleging medical negligence led to the death of his 81-year-old wife […]
Month: February 2025
Company of the Day: 5 Star Outdoor
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: (248) 747-7777 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant with 40 totl faces, including 20 digital faces around Detroit Michigan in Oakland, […]
Clear Channel Outdoor Revenue Up 4.1% in 4Q 2024
“During the fourth quarter our America segment delivered record revenue of $311 million representing an increase of 4.1% driven by strength in digital and local sales” was how Clear Channel Outdoor CEO Scott Wells introduced the company’s 4Q 2024 financials. Here are the results of the CCO 4Q 2024 earnings […]
Marci Werlinich Departing OAAA
Marci Werlinich is departing as EVP-Operations at OAAA after a 39 year career of tireless-behind-the-scenes work to make the organization run smoothly. She will be missed. SVP Marketing and Analytics Steve Nicklin is now the oldest tenured OAAA Exec at 11 years. Here’s the announcement. As we embark on an […]
Only in Vermont!
Vermont takes pride in being one of the few states that has a statewide ban on billboards (Hawaii, Alaska and Maine are the others). A small business man, located in northern New York, recently tested that ban in a creative way and has run afoul with Vermont. Terrific YouTube video […]
Tom Goddard on why the Japanese OOH Industry is still below Pre-covid
February 24, 2025. WOO president Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH […]
Company of the Day – 405 Lease Me
Company of the Day: 405 Lease Me Market: Central Oklahoma Phone: 405-LEASEME Email: don@abernathyagency.com 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher. The company is owned by Billboard 4U, LLC. […]
How much does it cost you to build a static steel monopole billboard?
Billboard Insider had several readers comment that we underestimated billboard construction costs when we wrote in Creating Value By Building Static Billboards that it was possible to build. 12′ by 25′ steel monopole for $30,000 and a 14′ by 48′ steel monopole for $80,000. Costs vary geographically and also by […]
4 Questions for OAAA’s New COO, Patrick Dolan
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
Huntington Names Hager Chief Operating Officer
Gordon, Ohio – Huntington Billboards is excited to announce the promotion of Chad Hager to Chief Operating Officer (COO), a newly created position that reflects the company’s continued expansion and long-term vision. As Huntington grows to become one of the premier privately owned billboard companies in the country, this role […]