Since the mid 1960’s, Woody Barnes has been fabricating, erecting, and installing signs, beginning with on-premises signs, then shifting exclusively to off-premises signs. Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he […]
Month: February 2025
In Defense of the Wood Pole Sign
By Neil Bell, Owner of New South Outdoor I am going to be building some wood pole signs this year. I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had […]
Skies Above Provides LA Fire Alerts
LOS ANGELES, CALIFORNIA, FEBUARY 27, 2025 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, collaborated with Los Angeles based nonprofit newsroom, LAist, and the Los Angeles Regional Food Bank to provide essential fire and donation information […]
Company of the Day: Media Mpact
Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant in Shreveport, Louisiana. Media Mpact purchased the billboards from Ace outdoor in December 2024. Amber Patton is Media Mpact’s founder. Prior to founding Media Mpact, she was a market […]
Billboard Construction Costs
Our readers were right when they challenged Billboard Insider’s estimate that it costs $80,000 to construct a 14′ by 48′ static billboard and $30,000 to construct a 12′ by 25′ steel monopole static billboard. Here are the results of Billboard Insider’s survey on construction costs. One in three of our […]
Jeremy Male’s Legacy
Jeremy Male is retiring as OUTFRONT CEO after 11 years. What’s the verdict? OUTFRONT CFO Matt Siegel said this on the OUTFRONT 4Q 2024 earnings call: “…As CEO Jeremy navigated the company through its separation from CBS with its initial public offering, the subsequent conversion to a REIT corporate […]
OOH REIT’s Declare Dividends
Of the publicly traded OOH companies, both Lamar Advertising and OUTFRONT Media are REIT’s (Real Estate Investment Trusts). Along with their recent release of earnings, both declared a quarterly dividend with payments coming at the end of March. Curious about their dividend history? Here is a 10 year charting for […]
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
OUTFRONT Organic Revenue up 3.9% in 4Q 2024
OUTFRONT’s performance improved during the fourth quarter of 2024 as transit and national revenues continued to rebound. Here are are the results of the OUTFRONT 4Q 2024 earnings release, 4Q 2024 earnings presentation and conference call, sponsored and analyzed by SignValue. Organic revenue increased 3.9% to $493 million in 4Q […]
Dan Franklin on In-house Construction and Easements
Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and Creating Value with Billboard Easements. Inflation is providing an incentive to move sign construction in house. With the Inflation issue and building roi on statics I know it has stepped up our intrest […]