Good news for roadside billboards and transit in the latest miles travelled and transit ridership reports. Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to […]
17 December 2024, Sydney – FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, ran in prime […]
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hannover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant with 502 faces in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone is the company’s President. He also is a […]
For Immediate Release December 16, 2024 Shreveport, LA – Media Mpact announced today their acquisition of Outdoor Advertising Assets in Shreveport, Louisiana from Ace Outdoor (“ACE”). Drachman M&A Co. represented ACE in the transaction. Chris Rothfelder of Rothfelder Falick L.L.P. provided legal representation to ACE. The transaction includes eight digital […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in the third quarter 2024 report that caughtBillboard Insider’s eye. Debt costs are moderating Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted […]
Insider’s Note: Many of you IBO members might have had a chance to meet Brad Bishopp, CEO and Managing Director of Bishopp Outdoor headquartered in Queensland, Australia. We saw this update on the business and thought we would pas it along. Bishopp Outdoor Advertising finishes 2024 with 126 new sites […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages more than 500 high impact media screens at 23 US retail destinations. Here are some excerpts of our 2023 interview with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield. How […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Posted by Betsy McLarney | Dec 10, 2024 It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue to work […]
