NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media […]
Month: November 2024
Company of the Day – Stilliguamish Outdoor
Company: Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 (soon to be 7!) digital billboards that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State. Andy Brown is the firm’s […]
Adams Outdoor Expands Footprint with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory
Charlotte, NC – November 1, 2024 – Adams Outdoor Advertising (“Adams”) is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC (“Kegerreis”), effective October 31, 2024. The terms of the transaction remain undisclosed. This strategic acquisition enhances Adams’ out-of-home advertising coverage in […]
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2
To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN to determine the things they wish OOH sales reps knew. Last week they […]
Updated (But Not Quite Complete) State OOH Assoc. List
Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think there are some more updates out there, so take a look through. If you see a state that needs an update, please email Andy McDonald at amcdonald@oaaa.org or johnweller@billboardinsider.com. To receive […]
Company of the Day: Skyline Outdoor Media
Company of the Day: Skyline Outdoor media Markets: New York Address: 321 kafatette Street, 2nd Floor, New York, NY. 10012 Email: info@skylineoutdoormedia.com Skyline Outdoor Media Operates a Soho Spectacular at Houston and Lafayette St in New York. Eric Forman is the company’s President of Sales. To receive a free […]
Billboard Insider Classifieds November 2, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Huntington Billboards Acquires Interstate Signs From Moreland Signs
(GORDON, Ohio)– Huntington Billboards, a leading outdoor advertising company headquartered in Gordon, Ohio, has announced the largest acquisition in its history with the purchase of 176 interstate signs from Moreland Signs. This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) […]
Clear Channel US Revenue up 5% in 3Q 2024
Here is a summary of Clear Channel Outdoor’s third quarter 2024 earnings release, third quarter 2024 earnings presentation and third 2024 earnings call, analyzed by SignValue. Consolidated revenues grew 6.1% to $559 million due to growth internationally, at airports and in the US. Revenues were up 5% in the US. […]
Ströer’s Acquisition of RBL Media Strengthens its OOH Business
Significant expansion of core OOH business in Leipzig, Essen, Dortmund, and other cities, opening up considerable further potential for digitalization Substantial contribution to earnings from the transaction expected in 2025 Cologne, October 31, 2024 The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today […]