When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. Sellers will pay more if you agree to this long list of […]
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]
Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas. Glen Browder bought the company in 2016 from Herb and Wilma Stark. Browder also owns Swift Media in Texas and has […]
Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
The IBO is thrilled to announce an exciting new partnership with Spotzi, bringing a powerful AI-driven planning tool to the OOH industry. This innovative solution promises to change the way operators approach campaign planning, audience targeting, and performance measurement. Join us for an exclusive webinar to explore this tool’s […]
Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets celebrates a great showing in AdClub of Toronto’s 2024 Out-of-Home Day Showdown. Branded Cities and their clients took home the top prize in […]
Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]
OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast. She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study Without making any changes to your investment but making some changes to how you’re investing your […]
The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: Blue Zoo — […]
