Month: November 2024

The reps and warranties an out of home lender wants to see.

Following up on the recent articles in Billboard Insider, I thought it would be beneficial to talk about the representations and warranties that lenders require.  Typically, if you borrow, these reps and warranties are non-negotiable.  They start the first day you borrow and extend “at all times any indebtedness exists.” (Quotation […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Street Smart Outdoor

Company: Street Smart Outdoor Markets: New Jersey Address: 345 Highway 9 South, Suite 388, Manalapan, NJ. 07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 Street Smart Outdoor recently exited the business of operating out of home advertising signs on bus shelters, bus benches and place based solar trash bins.  The company is a […]

Billboard Insider Classifieds November 16, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Additional Comments on OUTFRONT Losing the MTA Contract

Thanks to all of our readers who provided their thoughts on our stories on the MTA awarding their contract to Clear Channel and the OUTFRONT thoughts on that contract. Here are some of the comments we received. “You guys had it right. The 15 year contract was super expensive, big […]

Your Money “Head Trash” is Hurting Your Sales

With the election just behind us, I’ve been reminded of some age-old truisms around sensitive topics: Money. Politics. Sex. Religion. These are the classic conversational “taboos” we’ve been taught to avoid. And for good reason! However, if you’re in OOH sales, talking about money is not only unavoidable—it’s essential to […]

Spotlight Partners with MGM Resorts for 17 Vegas Spectaculars

LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on groundbreaking outdoor advertisements, Las Vegas-based Spotlight Outdoor, an enterprising leader in the digital out-of-home (DOOH) advertising industry, and MGM Resorts International announced today they successfully entered into a multi-year arrangement establishing Spotlight Outdoor as an outdoor […]

Company of the Day: Stokely Outdoor

Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant of over 806 billboard faces including 8 digital faces in Oklahoma.  The company was started by Bill and Sarah Stokely in 1978.  Bill’s son Sam and his […]

Link Media Revenues Up 5.6% in 3Q 2024

Boston Omaha released third quarter 2024 financials yesterday.  Here are the financials for Boston Omaha’s Link Media Outdoor subsidiary, sponsored and analyzed by SignValue. Revenues 2024 increased 5.6% to $11.5 million for 3Q 2024  due to improved rates and occupancy.  The company has 7,600 billboard faces which works out to […]

MTA Awards Clear Channel a 15-Year Deal in the Greater NY, NJ, CT Metro Area

Exclusive Media Contract Includes 250+ Displays in the Greater NY, NJ, CT Metro Area, Gives Brands a First-Ever One-Stop Shop to Reach Residents and Tourists as they Drive, Walk or Fly in the Region NEW YORK, Nov. 13, 2024 /PRNewswire/ — The MTA, North America’s largest transportation network, and its Board of Directors voted Sept. 25, […]