Month: November 2024

Out of Home Credit Tightens

Out of home credit markets are tightening.  Billboard Insider talked with several small out of home companies whose banks have refused to renew a line of credit or refused a request for acquisition funding. The data bears this out.  Here’s a chart taken form the Federal Reserve Senior Loan Officer […]

Humor on the Highway: MDOT Holds Holiday-Themed Safety Message Contest

ILOXI, Miss. (WLOX) – With Christmas around the corner, the Mississippi Department of Transportation is hosting a contest for people to come up with funny and quirky holiday messages for digital signs across the state. Insider’s Note: Even MDOT knows if you want to get a message out, digital is […]

Company of the Day: Sun Outdoor

Company:  Sun Outdoor Advertising. Markets:  Arizona, California, Oregon, Washington Headquarters:  11221 Pacific Highway SW, Lakewood, WA  98499 Phone:  866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982.  The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]

Billboard Insider Classifieds Noember 23, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

US Out of Home Revenue up 4.3% in 3Q 2024

Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing […]

SignValue’s Lamar Advertising at a Glance – 2024 Q3 Overview

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]

Seen Media Group Welcomes Joey Savino as National Account Director

New York, NY – Seen Media Group, one of New York City’s fastest-growing outdoor media companies, is excited to announce the appointment of Joey Savino as National Account Director. With a wealth of experience in outdoor media and a proven track record in the advertising industry, Joey is a valuable […]

Formetco Partners with Symterra to Bring Pulse Bird Control System Protection

Atlanta, GA – November 14, 2024– Formetco, a leading innovator in outdoor media solutions, is excited to announce a new partnership with Symterra, the creator of advanced humane bird control technology. Through this partnership, Formetco is bringing Symterra’s flagship product, Symterra Pulse, to its cutting-edge technology and extensive customer base, offering a versatile […]

Company of the Day: Summit Outdoor

Company: Summit Outdoor Advertising Markets: Tulsa Metro Area Address: 427 S. Boston Avenue, Tulsa Oklahoma 74103 Email: info@summitoutdoor.com Phone: 918-381-7446 Summit outdoor provides billbaord and advertising to the Tulsa Metro area, including Tulsa, Owasso, Broken Arrow, Jenks, Glenpool, Sapulpa, Bixby, Collinsviolle and Sand Springs, Oklahoma. Justin Murray is the firm’s […]

Three Strategies for the OOH Future

Invidis was on hand for the World Out of Home Europe Forum in Milan. In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the extraordinary growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account.  Schmalzl noted that […]