Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op streamlines the planning and buying […]
The Out of Home Advertising Association of America (OAAA) is pleased to announce that registration is now open for the 2024 Legal Seminar, scheduled to take place from Tuesday, November 12 to Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. […]
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. It is the only locally owned and operated billboard company servicing the greater New Orleans metro area. Most of the structures are two sided, 14 by […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Lamar’s CEO Sean Reilly summarized the second quarter as follows: “The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth.” Here are the results of Lamar’s 2Q […]
How comfortable are you, on a scale of 1 to 10, when a prospect tells you “Let me think it over?” If you answered anything other than a 1, there could be a problem. You may want to consider implementing the classic OOH Sales Mastery selling rule: “A decision not […]
By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Opportunity is in the eye of the beholder… feels kind of a cliche thing to say, buuuuut it’s true, especially in this industry. Take for example the below (although blurry)shot. It’s hard to make out, but honestly, […]
Sydney, Australia – 8 August 2024 – Outbrite transforms digital screens into direct sales points with AI-powered advertising. “We’ve created an AI sales rep that lives in your screens, selling ad space to every person who walks by,” explains Mike Scruby, Outbrite CEO. “It lets anyone post ads as instantly […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Park is a […]
“Our performance reflects healthy demand from advertisers across a majority of our markets, with notable strength in our airports and Europe-North segments,” was how CEO Scott Wells summarized Clear Channel Outdoor’s 2Q 2024 financials. Here is an analysis of the Clear Channel Outdoor 2Q earning release, 2Q 2024 earnings presentation […]
