Month: August 2024

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Jay Carll, Co-Managing Partner of Prime-Site brings more than thirty years of experience, working with property owners and communities to identify and implement functional strategies for placement of the new, digital OOH […]

Let’s Go to the Movies: How OOH drives real-world success at the box office

By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]

Link Media Revenues up 5.5% in 2nd Qtr 2024

Boston Omaha released 2Q 2024 financials yesterday.  Here are the financial results for Link Media Outdoor, Boston Omaha’s wholly owned out of home advertising subsidiary, sponsored and analyzed by SignValue. Revenue increased 5.5% to $11.3 million for 2Q 2024 (3 months ended June 30, 2024) due to an improvement in […]

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

New collaboration to debut at prime Los Angeles locations Los Angeles, CA, August 13, 2024 – KEVANI, Inc. (“KEVANI”), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers […]

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with 15,920 total faces including 622 digital faces.  The company’s plant includes 200 markets coast to coast.  Pattison’s head office is […]

Out of Home Amplified Calls for Evan Gershkovich’s Freedom

By Anna Bager, President and CEO, OAA Much has been written about the complex prisoner swap that freed Wall Street Journal reporter Evan Gershkovich and others from Russia. The Washington Post put it this way: “Gershkovich’s release . . . marked the culmination of a relentless, 16-month campaign launched by […]

Street Media Group Granted Favorable Determination Against CDOT

Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have given preferential treatment to Colorado’s largest billboard owners, allowing them to skirt regulations that have been stringently enforced on Street Media Group. Judge Wallace’s determination, which the Colorado […]

Inflation and Out of Home

You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first 6 months of 2024.  If you are not getting annual ad contract rate increases of at least 3% your margins will start […]

Company of the Day – Picture This Outdoor

Company:  Picture This Outdoor Advertising Markets:  Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates five digital billboard structures in the Bloomington, Illinois market. Picture This is owned by Tentac Enterprises which also has investments in insurance, […]

Advice to OOH Reps: Ask for the Referral

What’s the most important question that OOH sales reps don’t ask? I’ve coached and led many account executives over the years. And by far, there is one question that AE’s do not ask on a regular basis. “Mr. or Mrs. customer, what business owners do you know, that would also […]