Month: May 2024

Company of the Day: Magellan Transit

Company: Magellan Transit Media Markets:  Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia  30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]

Anna Bager, OAAA OOH Media Conference, Keynote Speech

Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” […]

Day 1 of the 2024 OOH Media Conference in 4 Quotes

  Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]

Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally

Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]

Sandler OOH Sales Team Wins Award

Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program  announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]

Screenverse Secures $10.5 Million Investment

Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ — Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it […]