Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor […]
Month: March 2024
Cracker Barrel and Out of Home
Most of you have Cracker Barrel as a tenant on one of your billboards. Cracker Barrel’s 2023 10k says this: “Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests.” Billboard Insider has prepared an analysis […]
Cover Your Inventory With New Photos Using SignBird Footprint
By Trea Sanders We know you’ve got a lot on your plate – managing billboards, dealing with clients, and for most it feels like you’re a one-person army doing everything for everyone all the time. That’s why we’re here to lighten the load with SignBird Footprint, a service designed […]
Perion Taps into the World’s Largest DOOH Market
Partnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) NEW YORK & TEL AVIV, Israel–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader […]
Company of the Day – King Outdoor
Company: King Outdoor Advertising Markets: Pennsylvania Address: 304 N Washington Avenue, Suite 201, Scranton, PA 18503 Email: info@kingoutdoor.net Phone: 570-344-8250 Founded in 1966, KING Outdoor has been providing innovative outdoor advertising solutions for over 45 years. Current CEO and President Jerry Frank joined the company in 1968 as a bookkeeper […]
Should Sales Managers Also Be Sales Reps?
Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years. Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]
How to Get Advertisers to Simplify Outdoor Campaigns
By Wes Frick How do I get clients to reduce the amount of information on billboard campaigns? I’ll tell you exactly how I do it. Step 1. Approach Shot Mockup If they’re requesting a busy campaign, place the artwork on an approach distance shot, and if they can’t read it, […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Keenan Media
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 29 total faces including 8 digital faces. Brett Keenan, Co-Owner, Keenan Media Brett & Lane, what prompted you to enter […]
Billboard Insider Classifieds March 9, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]