Month: March 2024

Company of the Day: Kennedy Outdoor

Company:  Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 75 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy. Richard, how did you get […]

Billboard Insider Readers Only Have Cracker Barrel on Static Billboards

Yesterday Billboard Insider polled readers on whether Cracker Barrel advertises on their static billboards or their digital billboards.  The results were unanimous.  Cracker Barrel only runs on static billboards – at least when it comes to billboards owned by Billboard Insider readers.   To receive a free morning newsletter with […]

Adquick,Attributy and IBO Speedway Partner to Improve Attribution

Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other […]

Williamson & Associates Adds Consulting Division

Williamson and Associates is thrilled to announce a transformative expansion of our services, marking a significant milestone in our commitment to providing unparalleled support to our clients in the Out-of-Home (OOH) Industry. We have formed a strategic partnership with Cynthia Beiler, a distinguished OOH Revenue Optimization Expert and ’23 Women […]

Updated Speaker List for 2024 OOH Media Conference

As we approach the highly anticipated 2024 OOH Media Conference, OAAA is announcing the addition of new leaders from across the industry to its distinguished lineup of speakers. As the event gears up to showcase the latest trends, innovations, and insights in the OOH landscape, these newly confirmed speakers promise […]

Company of the Day: Key-Ads

Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]

Andy Goodman on Accessory Uses and Out of Home Leases

In his last column out of home leasing and development expert Andy goodman talked about what to do when you get a condemnation letter.  Today he talks about accessory uses and out of home leases. People want to lease space on billboards for cell phone antennas, weather cameras and data […]

Rothfelder & Falick on IBO Spring Conference in Louisville

Chris Cowlbeck, Becky Smith, and the rest of the crew at IBO are once again planning a fun and educational Spring Conference in Louisville at the Hyatt Regency on April 2 through 5. There will be the usual mix of dinners and breakout sessions for networking and catching up with […]

During 2024 Election Cycle, Voters Value and Trust OOH Ads

New Research by OAAA and Morning Consult Finds More Than Half of Voters View OOH Political Ads as Influential and Trusted WASHINGTON, March 12, 2024 – The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy […]

Does Cracker Barrel Advertise on Digital Billboards?

In response to Cracker Barrel and Out of Home, a reader asks… I’m curious to what percentage of those are digitals if any? I think they’re pretty much a static driven marketing plan but interested if they do any digital? Does Cracker Barrel advertise on digital billboards?  Email davewestburg@billboardinsider.com or […]