Month: February 2024

OOH Programmatic CPM’s Up Slightly in Second Half of 2023

Place Exchange has issued the H2 2023 Programmatic OOH Trends Report.    The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023.  Billboard Insider notes that this is above the average cpm of about $5 for […]

1,000 New Billboard Designs in 2024

I am challenging myself to create 1,000 new billboard designs in 2024 starting February 1st with weekly updates every Friday on my progress throughout the challenge. The 1,000 new billboard designs will feature hundreds of new concepts for multiple business categories, public service messages, holiday messages, personal messages, up-for-grabs concepts, […]

Company of the Day – iDigital Outdoor

Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E  West Fargo, North Dakota 58078 Market: Minnesota, North & South Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in the Dakotas and Minnesota.  The Company operates 20 structures and 32 faces in Minnesota; 17 structures and 227 faces in North […]