Month: October 2023

Company of the Day: Dangerfield Outdoor

Company:  Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA  30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are […]

Billboard Insider Classifieds October 14, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Preventing Buyer’s Remorse, A Proactive Approach

In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]

How to Scale an Out of Home Company

At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel.  The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]

Safeguard Your Billboard Investment: 7 Implications

By Marnie Cody, Hamlin | Cody Law Group When it comes to leasing land for a billboard, it’s crucial to understand that the fate of your billboard may be tied to the lease terms. Specifically, if you allow a lease to expire without removing your billboard, it could potentially become […]

A Unique Billboard? Patti Reeves Found One and had a Question

This week’s unique billboard came by way of Patti Reeves, CEO at Reeves Shaw Media. Patti was traveling in Arizona where she spotted a unique billboard, had a question and reached out for an answer on LinkedIn. Here is her post. Insider saw Patti’s post and had a hunch who’s […]

Company of the Day: Daisy Outdoor

Company: Daisy Outdoor Advertising Markets:  South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email:  contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 183 static faces and 1 digital face  in upstate South Carolina.  The company is an IBO Market Club affiliate.  Billboard Insider talked […]

Advice to Someone Who Wants to Put Up a Digital Billboard

At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel.  The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]

Ian Dallimore and Rick Robinson on Why OOH is Stuck at a 5% Market Share

Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share.  Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]

Pearl Media Adds Another Las Vegas Spectacular

October 11, 2023       (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as […]