NEW YORK—American music superstar Post Malone became the first entertainer to perform at TSX Broadway’s game-changing venue during a surprise pop-up concert in the heart of Times Square. On an otherwise ordinary mid-July afternoon, thousands of spectators converged in the Crossroads of the World to watch the musical artist […]
Month: July 2023
EBIDTA and Billboard Cashflow and Why You Need to Know the Difference
You’ve probably heard out of home investors, brokers and lenders talk about EBITDA and Billboard cashflow. It’s important to know the difference. Out of home EBITDA Out of home cashflow or EBITDA is earnings before interest, depreciation, amortization and income taxes. It’s how much cash your company generates each year […]
Media Resources Releases 3rd Generation Light Mitigation Product
Toronto, Ontario – Media Resources, a global leader in digital LED displays, is excited to announce the expansion of its patented SITELINE™ family with the introduction of Generation 3 technology. This groundbreaking expansion sets a new benchmark in the industry for light trespass mitigation in LED displays, solidifying Media Resources’ […]
Accretive Media Joins Network Advertising Initiative
Los Angeles, CA (July 20, 2023) – Accretive Media, an out-of-home data and technology company, today announced that it is now a member of the Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem. Membership requires adherence to the NAI Code […]
Generation Wild and Sukle Debut Denver Billboards
(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to […]
Company of the Day – Blue Ox Media
Company: Blue Ox Media Headquarters: 100 South 5th Street – 19th floor, Minneapolis, Minnesota 55402 Market: Greater Minneapolis, MN Phone: (612) 300-8440 Email: ghooker@blueoxmediagroup.com Blue Ox Media was founded in 2016 and operates 4 digital and one static structure. The double-side digitals are 14×48 and the static structure is a […]
Take a billboard down when your lease expires or else it’s not yours.
Take a billboard down when a lease expires or else the structure may be the landlord’s. That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor. Here are the facts. In July 1985 Western Outdoor Advertising signed a lease agreement with Roy Smith to erect a 14 by 48 […]
Beeyond Media Teams Up with Place Exchange to Expand DOOH Advertising Inventory
Partnership allows Beeyond Media’s advertisers to reach target audiences on unmatched supply of global premium OOH inventory. Miami, Florida – July 18th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced that it has joined forces with Place Exchange, a […]
OAAA Media Plan Awards Entries Open
Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]
Company of the Day: Burkett Outdoor Advertising
Company: Burkett Outdoor AdvertisingMarkets: Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email: Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico. Randy Burkett is the company’s founder and owner. Billboards run in the family’s blood. Randy’s son Beau Burkett […]