I agree with the conclusions in Billboard Insider’s July 25, 2023 article on billboard easements. Just a couple additional observations…. We often get asked by sellers who own their land if they are better off reserving an easement and selling the board with a land lease to retain some passive […]
Month: July 2023
Average OOH Programmatic CPM is $7.17 for 1st Half of 2023 Says Place Exchange
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories […]
Clear Channel Outdoor Inks 10 Year Austin Airport Deal
New York, NY — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues CCO’s commitment to revolutionizing advertising and sponsorships at […]
Formetco Sports’ Student Scoreboard Scholarship Awarded to Noah Popp
Formetco Sports, a leading provider of innovative video scoreboard solutions, is proud to announce that Noah Popp, a rising junior at Sequoyah High School, has been awarded the Formetco Sports’ Student Scoreboard Scholarship. Not only has Noah earned this prestigious $5,000 scholarship, but he has also been selected as the […]
Company of the Day – Borges Outdoor
Company: Borges Media Markets: Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas. The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm. […]
Paul Wright says having a perpetual easement is better than having a lease.
Yesterday Billboard Insider described how easements increase the value of a billboard structure. Out of home appraisal and valuation expert Paul Wright agrees… Happy to weigh in on the value of easements in a billboard transaction. As you mentioned, the lack of a lease expense, which is often a billboard […]
Lamar Acquires Digital Conversion Sites in Phoenix from Arrington Outdoor Advertising
Phoenix, AZ – Arrington Outdoor Advertising announced today the divestiture of digital conversion sites to Lamar Advertising. The structures are located in Mesa and Tempe on Loop 202 at Scottsdale Road and Country Club Drive. Drachman M&A Co. represented seller Arrington Outdoor in the transaction. Terms of the deal were […]
OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry
To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth and marketing Washington, DC – July 25, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Vistar introduces “Nearest Location” DOOH campaigns
New York, NY – July 25, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]
Company of the Day: Blanning Company
Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN 37174 Phone: 615-587-5969 The Blanning Company owns over 197 billboard structures in Tennessee, Alabama and Mississippi. Keith Howell is the company’s managing member. The company is an operator associate in the IBOUSA. The company has 3 digital billboard locations which […]