Month: June 2023

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in […]

Who Makes What at the Public Out of Home Companies

Here’s Billboard Insider’s list of who makes what at the public out of home companies.  We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay […]

Daktronics, Inc. Set to Rejoin Russell 3000® Index

BROOKINGS, S.D., June 20, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) is set to rejoin the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens next Monday, June 26, according to a preliminary list of additions. Annual Russell indexes […]

Jim Schultheis on Out of Home Barter

Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, […]

More Cooler Screen Thoughts, This Time From Invidis

Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product.  We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in […]

Company of the Day: Azalea Signs

Company:  Azalea Outdoor Advertising Markets:  Georgia, South Carolina. Headquarters: 699 Broad Street Suite 1000, Augusta, Georgia, 30901 Phone: 706-623-3470 Azalea Outdoor owns 187 faces in Georgia and South Carolina.  The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before […]

What are the best colors to use for digital?

A Billboard Insider reader asks “What are the best colors to use for digital?”  Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]

Give your Out of Home clients, prospects or landlords a gift

Gifts can create goodwill with out of home clients or prospects or landlords.  Here are three tips for gifting wisely. Do business with people who do business with you One of Circle City Outdoor’s advertising clients is a family owned chocolate shop in Lebanon, Indiana.  Our manager occasionally brings a […]

Rothfelder On Texas Legislation Affecting Billboards

The regular session of the Texas Legislature, which meets for five months every two years, finally concluded at the end of May. However, several important measures, like property tax cuts, were not completed by the Legislature, so the Governor has called the law makers back for a special session. And, […]

Company of the Day: Bayou Signs Outdoor

Company: Bayou Signs Markets:  Louisiana Address:  1305 Ridgefield Road, Thibodaux, LA  70301 Phone:  985-446-1183 Email: advertise@bayousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant of over 800 bulletin, digital billboard, poster and trivision  faces in southeastern Louisiana.  Bayou is a family owned firm which was started in 1969.  The plant includes 24 […]