Company: Bedsole Outdoor Advertising Headquarters: 576 Devon Brooke Drive Woodstock GA 30188 Markets: Georgia and Alabama Phone: 404.317.4799 Email: BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL. In 2017 founder Ben Bedsole died […]
Month: June 2023
A Special Offer From Kevin Gephart
An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]
Billboard Insider Classifieds June 24, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
OOH Sales: You Can’t Sell OOH Advertising To Anyone – They Must Discover They Want It
Remember your childhood when your parents continuously nagged you to tidy up your room, eat your peas and carrots, or remove your shoes when entering the house. The more they insisted, the more you rebelled. Even though you knew you didn’t want to grow into a disorganized, messy adult or […]
No More Bent Corners With Formetco’s New Falcon Panel
The best solution for low top and high bottom stringer placements. Introducing Formetco’s latest outdoor advertising innovation, Falcon Bulletin Panels, a galvanized metal and aluminum bulletin panel. This breakthrough product is incredibly beneficial to billboard operators because its field adjustable with easy slide stringer clips and various clip designs. We […]
75% of Billboard Insider readers have lease costs of less than 20% of revenue
Billboard Insider’s readers are doing a good job controlling lease costs. 75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue. Here are the results. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]
Company of the Day: Barfield Outdoor
Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]
Out of Home Lease Costs – Take Our Poll
For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues. Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]
ANA Study on Programmatic Fraud is Good News for OOH
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
PATTISON Outdoor Partners with Transit Tracking Application TransSee
Pictured above: TTC Bus in Downtown Toronto, trackable with TransSee GPS enabled tracking software TORONTO, June 20, 2023 (GLOBE NEWSWIRE) — PATTISON Outdoor is proud to announce the latest addition to a growing collection of transit partnerships. In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase […]