The News & Observer reports that North Carolina billboard owners would be able to prune more trees along NC highways under a bill approved by the House. The bill would expand the “view zone” for each billboard, allowing companies to remove trees and vegetation from state right-of-way up to 500 […]
Month: May 2023
Company of the Day – Adworks Outdoor Advertising
Company: Adworks Outdoor Advertising Headquarters: 102 S Westwood Blvd, Poplar Bluff, MO 63901 Market: Southeast Missouri Phone: 573-727-9980 AdWorks Outdoor is an advertising company based out of Poplar Bluff, Missouri. AdWorks has over 80 locations and 160 faces in the Southeast region of Missouri. To receive a free morning […]
OOH Creative Q&A
An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Digital Outdoor Advertising and In-Color Media Group Join Forces to Boost Revenue for Independent Billboard Operators
Tinton Falls, NJ – May 8, 2023 – Digital Outdoor Advertising (DOA) and In-Color Media Group (ICMG) are pleased to announce their collaboration aimed at increasing revenue for independent billboard operators. Through this partnership, ICMG will be working closely with ad agencies to raise awareness of DOA’s extensive network […]
Piccadilly Lights Joins Coronation Weekend Celebrations
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Adwatch Media
Company: AdWatch Media Markets: Nationwide Address: 1745 Stoney Brook Way, Alpharetta, GA. 30005 Email: contact@adwatchmedia.com Phone: 678-879-4340 Adwatch Media assists companies with digital advertising, website designs and billboard advertising. The company partners with independent billboard operators to place ads for clients. Auz Khan is the company’s Founder and CEO. he […]
Billboard Insider Classifieds May 6, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Rob Macmillan says “Growing the pie has to start with improving the product”
Billboard Insider’s article on OOH capex being predictable touched on a nerve and a passion point for me. The product we sell and how as an industry we don’t seem to care about it and how much this costs all stakeholders. When people ask me how we grow our share […]
Lamar Revenue Up 4% in 1Q 23
Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]