Month: March 2023

Billboard Insider Classifieds March 18, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

SignValue’s OUTFRONT at a Glance

SignValue has prepared the following analysis of OUTFRONT Media’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell […]

Fotofetch Shot of the Week

When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns.  Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]

Company of the Day: Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, the Director of Sales, has […]

SignValue’s Lamar at a Glance

SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Billboard Insider OAAA Show Plans

In two weeks I will be attending the OAAA show March 27-29 in Nashville.  Here are some of the events I’m looking forward to.  My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage.  Anna Bager’s […]

DOOH Exceeds Advertising Expectations

By Julia Cramer, Adomni Content Specialist   Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain.   When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]

Company of the Day – Visual Outdoor Advertising

Company: Visual Outdoor Advertising, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]

Matt Richman on Billboard Siting and Leasing

Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company.  Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry.  I […]