Month: October 2022

Volta Media™ Network Enables 3D Ad Campaigns Across Its Network of Digital Screens

Latest capability furthers Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media budgets     NEW YORK–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. […]

Company of the Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 40 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, […]

Three Problems with Keeping Clear Channel Europe

Clear Channel Outdoor has failed to sell their European assets.   Clear Channel execs say that they may try to sell certain pieces. There are three problems with keeping Europe. First, Clear Channel Europe operates at lower margins.  Look at this table which compares the segment cashflow (e.g. segment cashflow prior […]

Goddard: Global DOOH Will Account for 50% of all OOH Revenue by 2026

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.  The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Primary Outdoor

Company:  Primary Media Outdoor Advertising Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 972-584-1000 Email:  info@primarymedia.com Primary Media Outdoor Advertising operates a billboard plant of with 357 faces including 10 digital faces in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  […]

Immerse Yourself in The Ultimate OOH Sales Guide

We saw this LinkedIn post talking about The Ultimate OOH Sales Guide.   Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is co-authored by Billboard Insider and Kevin […]

Billboard Insider Classifieds October 15, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Terry Carmody on Why Impressions Matter

Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales.  In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]

Billboard Insider’s 2022 List of Out of Home Equity Investors

Many private equity funds and family offices are interested in out of home to judge from the calls Billboard Insider gets and from the number of private equity investors who subscribe to our daily newsletter. Private equity funds like the industry’s barriers to entry, low technology risk and digital billboard […]