Month: August 2022

KEVANI Enters the New York Market

Located in the trendy and upscale neighborhood in Lower Manhattan, SoHo Spectacle enhances KEVANI’s media portfolio, marking the first KEVANI offering on the East Coast. LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI”)—A premium market leader in out-of-home media sales and development has been awarded the long-term contract to operate […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

104 Years of OOH Advertising Research

A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]

Rothfelder On Unrecorded Leases and Constructive Notice

Billboard Insider has published numerous articles, including in its Guide to Leases, Easements, and Real Estate, advising that the prudent billboard operator should record his ground lease, or at least of memorandum of the lease. By officially recording in the county real property records, the operator insures the world has […]

How To Improve a Skyline View

Thanks to an Insider reader who passed along this article and video from bringmethenews.com.   Solve, a Minneapolis advertising agency, came up with a clever solution for a  billboard that was blocking the view of the downtown skyline from its office. Seeking an innovative answer to its employees’ views, the company […]

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than thirty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and Colorado counties.  Major […]

Video on Lamar Support for National Nurses Week

Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week.  You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Milleniumn Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 903-524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998.  Karen Walton handles sales. […]