Month: July 2022

How to Turn $20 LED Lights into a Million “Dolla” Design

Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets.  That’s this billboard campaign by Durden Outdoor deserves attention.  Sometimes smarts can substitute for money.  Kudos to Bill Durden and Out of Home Creative’s Melody Roberts.   By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]

Volta Partners with Hoboken for Ad Supported EV Charging Stations

SAN FRANCISCO, CA (July 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced its partnership with the City of Hoboken to install 25 conveniently located public EV charging stalls for the City’s residents, annual visitors, and commuters over the […]

Selling More OOH Faster During a Recession

  IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar.  Here are the details: Selling more OOH faster during a recession synopsis  Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]

Billboard Insider Classifieds July 23, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Billboard Structure Costs Levelling?

The the cost of fabricating and installing a billboard has nearly doubled over the past couple years.  That means the $40,000 structure that you put up two years ago is going to cost $80,000 today.  Billboard Insider talked with some fabricators to get an update on billboard structure costs. Steel […]

Intersection Partners with Vistar

NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]

Why is SignBird Growing?

Here is a summary from SignBird describing who they are: SignBird was created to help solve a problem in the out-of-home industry, and that at our core is who we are. We are problem-solvers. Our clients are too busy worrying about day-to-day operations, installing vinyl, negotiating leases, and growing their […]

Place Exchange Expands Programmatic OOH Reach in Latin America

Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48.  The company was formed […]