Month: May 2022

Company of the Day: KEM Advertising

Company: KEM Outdoor Markets: Texas, Kansas, Oklahoma, Illinois, Indiana, Mississippi, Alabama, Maryland Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the billboard business since 1998 […]

Geopath Names Dylan Mabin President

Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]

Andy Goodman – When a Billboard May Be a Landlord’s Property

By Andy Goodman, Age Advertising A good billboard lease should state clearly that a billboard and all upgrades are the property of the billboard company and may be removed at any time at termination or expiration of the lease.  Things become complicated, however, when you have a rooftop build or […]

DPAA, Comscore and Talon to Host Place Based Digital Upfront

New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]

Intermx Rebrands as Motionworks

May 16, 2022 (Atlanta, GA) – Intermx Data Enablement ®, North America’s premier population intelligence company, announced today that all three of its companies, Intermx, Transport Foundry, and Standard Data, will be unified under a new brand name, Motionworks. Utilizing the location data from Standard Data and modelling expertise from […]

Company of the Day – Kessler Outdoor Advertising

Company:  Kessler Outdoor Advertising Headquarters:   Kessler Outdoor: 2669 National Road, Zanesville, OH 43701 K2 Media: 755 Grand Blvd, Ste B105-274 Miramar Beach, FL 32550 Markets: Ohio & West VirginiaPhone: 740-453-0668 ( Kessler Outdoor Advertising is a division of Kessler Sign Company , which was founded in 1972. All the Kessler companies […]

SignBird’s 3 Tips On How To Use Video To Sell Billboard Ad Space

By Chase Taake, Content Editor at SignBird Videos are an important part of selling billboard space to advertisers. In a video, an advertiser can truly get a sense of what they are about to purchase. Advertisers can see the traffic, exactly what the location looks like, important features like nearby […]

Link Media Parent Shows Strong 1st Qtr Growth

Boston Omaha Corporation, parent company of Link Media, announced its financial results for the first quarter ended March 31, 2022, in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. Insider reviewed and wants to highlight a couple of items from the quarterly report.  […]

DOMedia Opens API to OOH Operators

5/16/2022 | Columbus, Ohio – DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022. The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIn.com, […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]