Month: October 2021

Company of the Day: Cameron Outdoor

Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC  28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte.  The unit is 5 feet off the right of way and is the closest digital billboard to the […]

Goodman on the Difference Between Public and Private Landlords

Today out of home leasing and development expert Andy Goodman talks about public, private and shopping center landlords. The difference between a private and public landlord With a private property owner I am most successful with a 1 or 2 page lease.  When I get a lease with a private landlord […]

CA Governor Vetoes Cannabis Advertising Fix

It appears that any hopes of allowing cannabis advertising alongside California highways has come to an end with California Governor Gavin Newson vetoing AB-1302 which would have allowed marijuana ads on billboards along interstate freeways and state highways that cross state borders, except within 15 miles of another state. In […]

IBO Speedway – Awareness Campaign a Client Success

A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working  where an anonymous client was testing billboards for their Awareness Campaign before launching their new website.  The test was to see if billboards could drive social media as they suspected.  Insider tracked Chris […]

Intermx Names Frank Global Experience Officer

Atlanta, GA, Oct. 12, 2021—Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx is already the dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their product […]

Company of the Day – Campfire Billboards

Company: Campfire Enterprises Market: Lafayette, LA Phone: 877-722-6273 Email: sales@campfirebillboards.com Campfire Billboard was founded in 2017 and provides coverage in the Lafayette, Louisiana DMA. Brad Fales is the company President.     [wpforms id=”9787″] Paid Advertisement

Four Reasons To Recruit Specialized Sales Reps

Most of your sales staff should be composed of generalists but having a couple of key specialists in advertiser categories can be very profitable. Newspapers have practiced this for years. Muscle-build your sales team with 1 to 3 key specialized sales reps. Strategically identify and target your top five advertiser […]

Kwik Trip Appoints Talon as OOH Media Partner

New York, NY – October 7, 2021 – Talon America, a leading independent Out of Home (OOH) media specialist, today announced that it has been appointed as U.S. OOH media agency partner by Kwik Trip, a family-owned convenience store chain based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Bus Bench Ads

Company: Bus Bench Ads Markets: Nationwide Address: 5555 Inglewood Blvd, #206, Culver City CA  90230 Email:  Anna@busbenchads.com Phone: 424-228-4424 Bus Bench ads is an agency which places out of home advertising on bus benches in the following cities: Dallas Denver El Paso Los Angeles Nashville Omaha Philadelphia Phoenix Sacramento San Diego Spokane Tampa Tucson   […]