Month: October 2021

Call for Entries for 80th OBIE Awards

By the Out of Home Advertising Association of America Show us how your brand stands the test of time during the 80th OBIEs Call for Entries The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see […]

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin   It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so […]

Viant Powers Purchase-Based Audience Capabilities Through Wiland Partnership

Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale October 20, 2021 05:30 AM Pacific Daylight Time IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising campaigns, today announced the integration of Wiland’s vast predictive […]

Company of the Day – Carolina Outdoor Advertising

Company: Carolina Outdoor Advertising Headquarters: 2517 W. Palmetto St.,  Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina.  Both structures are 10’x21′.     [wpforms id=”9787″] Paid Advertisement

More on OOH Employee Fraud

Billboard Insider wrote a post last week discussing how to protect your out of home company from employee fraud.  Readers of that post called our attention to some new employee frauds. An employee, who paid an out of home company’s power bills, slipped her personal power bills into the bundle […]

Jim Poage on Pending Covid Vaccination Rules

Last month the Biden administration proposed rules to require companies with more than 100 employees to mandate vaccines or require weekly covid testing.  The rules could impact two-thirds of private sector workers.  Billboard Insider talked with Formetco Safety Director Jim Poage  to get his insight on how this enforcement may […]

Trooh to Use Comscore for DOOH Measurement.

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]

Company of the Day: Captive Eyes

Company:  CaptiveEyes Markets:  Florida Address: 835 E Park Ave, Suite A, Tallahassee, Florida. 32303 Email: sales@captiveeyes.com Phone:  850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College.  The plant includes indoor digital billboards, marquees, directional and map signage and parking […]

Court Upholds Billboard Lease with Altered Legal Description

Is a billboard lease valid if if contains an altered legal description and is improperly acknowledged?  Yes.  That’s the lesson of Engler v Franklin Outdoor.  Here are the facts. Franklin Outdoor asked Michael Flynn if it could erect a billboard on Flynn’s property.  James Franklin and Michael Flynn. walked the […]

Facebook and the Slippery Slope to Billboards

By Richard Rothfelder, Partner, Rothfelder & Falick Facebook, Instagram, Twitter, and other social media platforms have certainly been in the news a lot lately, with most of it unfavorable. And, much of the criticism of social media has been centered around its content, whether alleged censorship of messages from former […]