Month: October 2021

What Billboard Insider Readers Think of a Covid Vaccine Mandate

Billboard Insider readers have strong feelings on whether an out of home company should mandate vaccinations for employees.  We had record-breaking participation in our covid vaccination poll.  Our readers voted against a covid mandate for out of home companies by an almost 3-1 margin. Here are the results of some […]

Company of the Day: Signs on the Move

Company: Signs on the Move Markets: Washington DC, Maryland Email: jeffreys@signsonthemove.com Phone: 301-245-7700 Signs on the move operates a mobile billboard fleet in Washington DC.  The company is owned by Steven Galkin and Brett Diamond.  The company uses Smart Cars which tow a 5 foot high 3 sided billboard. Jeffrey […]

Billboard Insider Classifieds October 23, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Should Your OOH Company Mandate a Vaccine?

Insider hears rumors that one of the public out of home companies has told employees that they need to get a vaccine in the next two months of that they will be fired.  The Biden administration has proposed that companies over 100 employees must require covid vaccines or test unvaccinated […]

Grey Vick on Helping When You Can

Insider wrote last week about Grey Outdoor and their donation of a structure to assist Stacey Ridgeway who had crushed his T12 vertebrae in a hunting accident fall.  What we did not get to do was talk directly with Grey Vick, owner of Grey Outdoor.  We did catch up with […]

Link Media adds Riggs and McMillan

Link Media Outdoor is pleased to announce two new Account Executives that have joined this month: Pamela Riggs in Bluefield, WV and Eric McMillian in Roswell, GA. Pamela comes to Link with a wealth of media experience in Southern West Virginia.  She has worked with the newspaper for many years, […]

KEVANI Introduces “Sunset Limelight” Ad Display on World-Famous Sunset Boulevard

LOS ANGELES, October 20, 2021 – KEVANI, Inc. (“KEVANI”) – L.A.’s market leader in digital out-of-home media sales and development – has today announced the debut of the “Sunset Limelight” ad display on Sunset Boulevard following the signing of a 20-year media sales and development agreement. “The Sunset Limelight pays […]

Daktronics Helps Climate Pledge Arena Release the Kraken

224 LED displays, most in the world at a sports and entertainment venue, are installed and integrated into the fan experience including dual hanging displays   BROOKINGS, S.D. – Oct. 20, 2021 – As professional hockey returns to Seattle, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with the Oak View Group, […]

Company of the Day: Capital Outdoor

Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC  27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in  Zebulon, North Carolina.    The company has 800 faces in North Carolina and Virginia.  The company is an operator associate in the IBOUSA.  […]

What Form of OOH is Most Valuable?

Yesterday JCDecaux issued a press release announcing that Airport advertising delivers the highest perceived value and prestige compared to other advertising channels.  a survey of 6,000 consumers in China, France, Germany, UK and the USA found that airport advertising scored highest for perceived value and prestige. Indexed results for value […]