Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
Month: September 2021
Apple’s Privacy Update Is An OOH Opportunity
By James Munnerlyn, President and Co-Founder of Blip Billboards Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing small and medium businesses (“SMBs”) to […]
Kalil & Co. Coming To The IBO Conference
Kalil and Co. is looking forward to next weeks IBO conference in Pittsburgh, Insider spoke with COO Steve Backerman about the upcoming event. We understand you will have four representatives at the IBO conference. How about an introduction? Yes, we will have four of our seven brokers in attendance. Kalil […]
Lamar Advertising Upgrades 18 Digital Displays in Downtown Chicago
BROOKINGS, SD – Sept. 15, 2021 – As daily life slowly returns to normal and traffic picks up in downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The 10-foot-high by 10-foot-wide high-resolution 10-millimeter pixel pitch digital […]
Company of the Day – Billboards for Education
Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.227-6439 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, […]
Goodman On Approaching Landlords
Today out of home leasing and siting expert Andy Goodman of Age Advertising talks about how to approach a landowner when you want to discuss an out of home lease. What’s in a good approach letter? I introduce myself and let them know that I’m a consultant, and that I’ve […]
Rothfelder On IBO Pittsburgh Conference
IBO has scheduled it’s Fall Conference for September 22-24 at the Sheraton Station Square in Pittsburgh. As usual, Chris Cowlbeck and his staff at IBO have planned a fun and educational agenda, all live and in person, but with appropriate health and safety precautions. Included among the exciting evening events […]
Branded Cities launches largest full-motion digital display on West Coast
New York, NY– August 31, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has been awarded by Lightstone the exclusive rights to market and sell premium digital and spectacular advertising and integrated marketing campaigns at the new Moxy and AC Hotels in Downtown Los Angeles. The […]
Company of the Day: Birdhouse Outdoor
Company: Birdhouse Outdoor Advertising. Markets: Pennsylvania. Address: 1815 Sanderson Ave, Scranton, PA 18509 Phone: 570-499-2868 Email: hello@birdhouseoutdoor.com Birdhouse Outdoor operates a billboard plant in Scranton, Pennsylvania. Ryan Adcroft is one of the firm’s managing partners. Here are some excerpts from last year’s interview. Ryan, how did you get into the […]
Local Media Acquires NC Structures From Scotty Outdoor
Local Media Outdoor recently acquired 92 structures with 198 faces from Scotty Outdoor owned by Scotty Shivar. Shivar told Billboard Insider that Scotty Outdoor, which serves North and South Carolina, kept 69 structures and sold their signs located in Eastern NC. While Local Media initiated the conversation, Scotty Shivar said […]