This came out over the weekend from a Bloomberg News report. Searchlight Capital Partners and British Columbia Investment Management Corp. have agreed to invest in Adams Outdoor Advertising. Terms of the deal weren’t disclosed in a statement provided to Bloomberg News. Adams Outdoor will be valued at more than $1 […]
YESCO had the opportunity in Elko, Nevada to construct new structures using solar powered lighting. This was a first for YESCO and Billboard Insider caught up with Matt Largent, who took the lead on the project. I understand these solar boards are a first for YESCO? That is correct. YESCO […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages out of home at Westfield’s US retail, shopping and office properties. Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Insider mentioned the pending Ohio Supreme Court tax case Wednesday and Thursday we had a good news ruling. The Ohio Supreme Court ruled against Cincinnati’s targeted billboard tax as an unconstitutional burden on free speech. A little background on the Ohio Case: Norton Outdoor Advertising and Lamar Advertising challenged Cincinnati’s […]
Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]
Toronto, ON, September 15, 2021 – Allvision, Canada’s premiere pure-play digital out-of-home media company, is pleased to announce the appointment of Jennifer Bidwell as Executive Vice-President, Sales, and Marketing. Jennifer will assume leadership of the Sales division for Canada, reporting directly to the CEO, Greg Smith. A seasoned media veteran, […]
NEW YORK, NY – September 15, 2021 – OUTFRONT Media Inc. (NYSE:OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running […]
Company: Blackbird Media Markets: Georgia, Tennessee Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203 Phone: 615-873-1606 Blackbird Media operates two iconic out of home properties: The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville. The Atlanta Sign – a 30′ by 100′ digital billboard […]
