Last week Kevin Conlin of Autonomous Power Solutions talked about trends in the solar billboard market. Today he answers reader questions. How big a set of solar arrays would you need to run a digital billboard? It would probably cover several acres. The solar is economical now but it’s the […]
Month: June 2021
Daily Billboard Blog Lives On
Following the announcement that the Daily Billboard Blog would shutter and be taken offline, many people reached out to see if they could still access the 11+ years of billboard creatives from around L.A., seeing the website as a useful design resource and historical tool. Now the blog will be […]
Media Resources Hires Indoor LED Team
June 1, 2021 – Oakville, Ontario: Media Resources Inc. is excited to announce a further investment into their VISIONiQ LED Display platform with the formation of a dedicated Division focused on the development, marketing and sales of its’ VISIONiQ TruViewTM indoor & outdoor fine pixel pitch product line. The new […]
Company of the Day – 718 Outdoor
Company: 718 Outdoor Market: Brooklyn, New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718OUTDOOR is a media company specializing in traditional OOH platforms, and they are all about New York. They operate a plant that includes elevator ads, walls, murals and advertising panels. Their area of focus is their home town of Brooklyn. Glenn Merone is the […]
A Billboard Lease is Not a License
A billboard lease is not a license. That’s the lesson of Justin Management vs Metro Outdoor. Here are the facts. Justin Management subleased property to Metro outdoor to provide Metro the exclusive rights to install advertising on Justin’s property. The sublease included language saying that it would inure to the […]
OOH’s Big Opportunity: Summer Travel Comeback
With the success of the US vaccine roll out, Americans are ready to travel again this summer. “Consumer Insights and Intent: Q2 2021 Summer Travel,” the latest new research report from OAAA and The Harris Poll, highlights the many opportunities for OOH this summer with 51 percent of US adults […]
Keystone Outdoor Advertising Creates National Billboard Day
NATIONAL BILLBOARD DAY / JUN 1 When is National Billboard Day? This day will take place on June 1 of each calendar year. What is National Billboard Day? This day is being created to celebrate and honor the earliest form of advertising there is! Billboards are unique and reach millions of commuters daily. […]
Circle Graphic’s Talks About VISEN
Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]
Out of Home Caters to Singles
By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]
Company of The Day: 9 Outdoor & 6 Outdoor
Company: 9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 13 faces in Oklahoma […]