On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising. Billboard Insider asked Geopath President Kym Frank about the path to real time impressions. Kym, how often does existing Geopath impressions […]
RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]
SYDNEY & NEW YORK (April 1, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from […]
Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor. Matthew’s father started the business 20 years ago. The Company remains a family company, owned and operated with a mix of both static […]
