Curious which of Billboard Insiders’ articles were read the most during 2020? We’ve broken it down by category.
Billboard Insider broke the news when Jesse London’s TierOne Media entered the out of home business. This was our most read business and finance article.
Newly Formed Billboard Firm Makes First Acquisition.
It’s difficult to decide when to accept and when to reject content. Our most popular creative article discussed Lamar’s decision to run a black lives matter billboard on land owned by someone who put up a confederate flag.
Black Lives Matter Billboard Coming Down
More and more cities are embracing large digital signs. Our most popular digital signs post was New Traditions announcement of a 40,000 square foot digital sign in Los Angeles.
New Tradition Lights Up the Largest Digital OOH Display West of the Mississippi
Cities are struggling with how to bring their sign codes in compliance with Reed v Gilbert. Our most read legal post was Richard Rothfelder’s article reviewing a successful legal challenge to the Austin Tx sign code which prohibited off-premise digital billboards while allowing on-premise digital billboards.
Reagan and Lamar Win Appeal vs City of Austin
Readers want to know where then stand compared to other out of home companies. Our most read list was a ranking of US out of home companies by bulletin/poster faces.
367 US Out of Home Companies Ranked by Bulletin/Poster Faces
Our most downloaded podcast was our interview with Link Media’s Scott Lafoy.
Lafoy On Acquisitions: We’re Looking Now
Andrea Messimer Henley has written several popular sales article for Billboard Insider and her article on pivoting sales in lieu of covid was our most read sales article during 2020.
Andrea Henley on How OOH Sales Need to Pivot
What do you think we should be writing about in 2021? Let Insider know using the form below.
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