NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
Baton Rouge, LA – December 8, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) today announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital […]
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards around Dallas […]
Lots of people ask Billboard Insider for a law firm referral. Here’s Billboard Insider’s list of 61 out of home law firms, sorted by State. We have highlighted in black the law firms which advertise in Billboard Insider. Please patronize them. Their support for Billboard Insider is what keeps this […]
By Richard Rothfelder, Rothfelder & Falick LLP On November 17, 2020, the Texas Court of Appeals for the Fourteenth District in Houston, affirmed the trial court’s decision in Anthony Buzbee vs Clear Channel Outdoor and Sylvester Turner. In doing so, the appellate court agreed that both the injunctive and monetary […]
By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring more than 30 years of experience to their all digital billboard plant located in lower Michigan. Bob spent time as the director of sales […]
Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. The cuts come on top of $100 million in temporary cost savings during the second […]
By Tracey Hess, Brown Dog Outdoor 2020 has been a hard year for many. Thankfully, 2021 is almost here! Are you ready? Often, we don’t take the time to stop and think about what we’re doing and, more importantly, how we’re doing it. Instead, we rush to get it all […]
